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Comparison Comparison Dvd Player Shop Shopping

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DISCRMINATION

A recent article stated that an ex-employee of Future Shop in Scarborough Ontario was Discriminated. It stated that the employee felt violated and discriminated based on the questions asked by the General Manager, Operations Manager and the Department Sales manager. One of the disciminations that the employee felt was the fact that they implied the employee was doing things that he was not supposed to be doing and came to this conclusion because of his nationality. He claimed that it is not fair to judge someone to be doing something because someone else of his ethnicity is doing something. . The employee felt violated once the general Manager along with Operations manager implied that the employee was up to no good because other tamils are. The ex-employee is seeking further media attention untill this matter is justified —Preceding unsigned comment added by 142.150.44.130 (talk)

Race depiction in Future Shop marketing

Don't really understand why the focus on Future Shop's marketing in this article is so ethno-centric. I can't imagine that civil rights activists are gritting their teeth at the so-called "bumbling" black customer, who is clearly just a customer asking about deals to advance the joke.

The article now says the ads were praised - I'm removing the paragraph as it has not been cited and is (apparently) subject to debate. Deleted from Marketing: Future Shop has recently been lauded as having some of the best television advertisements in Canada. Recent advertisements featured a store manager who watches on in surprise and frustration as his bumbling employees attempt various humorous sales strategies. The manager then intervenes helpfully. Civil rights activists have praised these campaigns for portraying an intelligent black Canadian in a higher-powered job. --Jwagar 01:12, 3 August 2006 (UTC)

Slogans

Questioning the Slogans section...

  1. Are these slogans notable? (Every company has lots of them and these don't seem particularly interesting.)
  2. Can these be verified?

The latter is particularly important. --Ds13 21:54, 6 December 2006 (UTC)


"See what the future has in store" is definately one of them. I've got that stupid slogan beat into my head via years of Canadian TV... Not that my childhood memories are a good source... Galuple 21:01, 11 May 2007 (UTC)

As a worker at Future Shop, I know for a fact that these slogans are mostly accurate. I have never heard of the one "Someday everyone will save like this" is the only one I am not sure about. Can we maybe lock the article though because some keeps adding a slogan "no explosions, guaranteed" that is not true, and is vandalism.


With the exception of "someday everyone will save like this", which may still be accurate and I just do not recall it, these slogans are all accurate. compuryan 23:50, 21 Oct 2007 (UTC)

Fair use rationale for Image:FutureShopcurrentlogo.PNG

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Image:FutureShopcurrentlogo.PNG is being used on this article. I notice the image page specifies that the image is being used under fair use but there is no explanation or rationale as to why its use in Wikipedia articles constitutes fair use. In addition to the boilerplate fair use template, you must also write out on the image description page a specific explanation or rationale for why using this image in each article is consistent with fair use.

Please go to the image description page and edit it to include a fair use rationale. Using one of the templates at Wikipedia:Fair use rationale guideline is an easy way to insure that your image is in compliance with Wikipedia policy, but remember that you must complete the template. Do not simply insert a blank template on an image page.

If there is other other fair use media, consider checking that you have specified the fair use rationale on the other images used on this page. Note that any fair use images uploaded after 4 May, 2006, and lacking such an explanation will be deleted one week after they have been uploaded, as described on criteria for speedy deletion. If you have any questions please ask them at the Media copyright questions page. Thank you.BetacommandBot 11:08, 4 June 2007 (UTC)


History section resurrected

This is the text from the history section that no longer seems to exist:

Future Shop was founded in 1982 by Iranian entrepreneur Hassan Khosrowshahi, who left Iran to settle in Vancouver. Khosrowshahi, who had graduated from the University of Tehran with a degree in law and economics, was a member of the family that owned the Minoo Industrial Group, a large Iranian manufacturer of pharmaceuticals, cosmetics, and food products. Described by industry observers as "driven," Khosrowshahi recognized the potential of consumer electronics and set out to create a chain that would dominate the Canadian market. His longtime associate Mohammad Kiabakhsh took on the role of president and CEO of the company, while Khosrowshahi himself served as chairman.


By the end of 1983 Future Shop had opened three retail outlets in British Columbia selling computers, software, games, videocassette recorders, audio equipment, and other items. Two of these emulated the superstore concept popularized in the United States, carrying a huge range of products and stacking boxes of merchandise in a warehouse atmosphere. Brand names including Panasonic, Atari, Sanyo, Mitsubishi, and RCA provided customers with enough choices to discourage comparison shopping elsewhere. The company discounted its products heavily and spent aggressively on advertising. As Marketing Director Bill Jamieson told the Vancouver Sun, "We spend, in proportion to sales, double what our nearest competitor does. And the reason we do that is because the market is growing so fast and we're out to grab market share." He added: "We will not be undersold."


In December 1983, the first month that all three stores were in operation, Future Shop's revenues reached $2.8 million. Ten years later, Future Shop was Canada's largest retailer of computers and consumer electronics, with 38 stores and revenues of $334 million--in the midst of an economic recession that had devastated other retailers. Sales per square foot surpassed $1,000, considered exceptional by industry analysts, and net earnings reached $5 million.


In August 1993 Future Shop went public on the Toronto Stock Exchange, raising $30 million (at $11.25 per share) to be used for expansion and to pay down long-term debt. Khosrowshahi--who was extremely media-shy and refused interviews--maintained a controlling interest. Sales boomed, with six-month revenues up 65 percent over the previous year. Only two months after its initial public offering, Future Shop's share price had doubled to $22, and the company forecast sales of $500 million for fiscal 1994.


In the fiercely competitive field of electronics retailing, Future Shop had a principal Canadian rival in A&B Sound. Both chains purchased in volume at low prices, offered deep discounts (sometimes below cost), and advertised aggressively in a competition that frequently turned ugly. A&B disputed Future Shop's claim that it offered "Canada's lowest prices," running an ad that featured a man with a six-inch Pinocchio nose and the headline "We'd like to point out a few things about Future Shop." Future Shop sued to protect its good name, and A&B countersued in an attempt to end the advertising claims. The feud dragged on for several years, as A&B alleged that Future Shop employees bought out A&B's loss-leader stock during sales, wasted their employees' time, and otherwise sought to disrupt business--and Future Shop threw the same allegations back at A&B. In an out-of-court settlement, Future Shop ultimately amended its low-price claim (offering a guarantee that it would match any competitor's price), while A&B agreed to stop running the Pinocchio ad. Both parties agreed that disruptive practices would cease.


Commentators noted that the fierce competition between the two chains and other rivals hinged on the issue of volume purchasing, and that the chain that expanded the fastest would be able to secure the best deals on merchandise, offer the lowest prices, and ensure further growth. Profit margins were slim across the industry, and retailers bolstered their bottom lines by selling such higher-margin services as extended warranties and credit plans. By 1995 Future Shop's sales had reached the $1 billion mark, but increases were attributable solely to aggressive expansion, while sales at th

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