Chewable Child Vitamin
Flintstones Chewable Vitamins are supplemental multivitamins for children based on the animated sitcom The Flintstones . They were introduced in 1968 by Miles Laboratories and taste faintly like candy.
The vitamins are one of the most successful Flintstones products. They were released with the TV show and advertised along with the show. This practice created an ethics controversy over whether it was right to advertise vitamins on a cartoon. Some advertisements have been under heavy rotation without being related to The Flintstones . Their jingles of "We are Flintstone kids!" and "Ten million strong and growing!" (composed by Martin O'Donnell) has reached mild fame through the heavy circulation of advertisements.
Miles Laboratories was acquired by Bayer in 1979. The pills can be found on the Internet and in local stores, and feature pills in the shapes of the following characters: Fred Flintstone, Wilma Flintstone, Pebbles Flintstone, Barney Rubble, Betty Rubble, Bamm-Bamm Rubble, Dino, and The Great Gazoo . For over twenty years, Betty was not included as one of the vitamins. However, after a grassroots campaign and the results of a Bayer telephone poll came in favor of including Betty, the character was added to the lineup, replacing the Flintstone car.
Flintstones Chewable Vitamins are currently available in seven variations:
- Flintstones Plus Iron (introduced 1969)
- Flintstones Plus Extra C (introduced 1980)
- Flintstones Complete (introduced 1982)
- Flintstones Plus Calcium (introduced 1993)
- Flintstones Gummies and Flintstones Sour Gummies (introduced 2005)
- My First Flintstones (Flintstones Vitamins)
Notes and references
- ^ Flintstones at the Museum of Broadcast Communication. URL accessed on February 28, 2007.
- ^ Martin O'Donnell bio. URL accessed on March 1, 2007.
- ^ Flintstones Vitamins–The Leading Brand Moms Trust and Kids Love!
- ^ "Bayer to add Betty Rubble to Flintstones Vitamins". Boca Raton News (via Associated Press). 1995-10-21.
- ^ Bayer website with nutrition information. URL accessed on February 28, 2007.
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