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Antique Coca Cola Vending Machine

Antique Coca Cola Vending Machine

The Vendo Company is a large retailer of cold beverage vending machines. Founded in 1937 in Kansas City, Missouri and now based in Dallas, Texas, Vendo is one of the largest manufacturers of vending machines in the world.

Before there were coin-operated vending machines, soda bottles were distributed from coolers packed with ice, and payment was based on the honor system. Capitalizing on the lack of effective payment collection, brothers Elmer F. and John T Pierson of Kansas City developed a coin-operated locking lid to be placed on common ice chests. This, in effect, created the first vending machine. The brothers continued to develop this technology after establishing The Vendo Company in 1937. This machine was called the Red Top.

Soft drinks were considered essential U.S. soldier morale in World War II. Vendo produced 5,000 units for military training camps and war plants. The company also produced radar detection systems and electronic equipment. For its efforts, company earned an impressive seven Army-Navy ‘E’ Awards awards for excellence in fulfilling government military contracts.

The Vendo Company built and maintained Coca-Cola machines throughout the Midwest until 1956 when it merged with Vendorlater, a former Pepsi-Cola bottling company, and moved to California.

Today, Vendo's main rivals include Dixie-Narco and Royal Vendors. Along with Dixie-Narco, Vendo is one of the main providers of vending machines for PepsiCo, particularly in the western United States. Vendo is also a major provider of vending machines for the Cadbury Schweppes Americas Beverages and a secondary provider for the Coca-Cola Company.

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